The general public have an image of advertising industry folk as looking something like the Saatchi Brothers circa 1980, chomping on cigars in awful double breasted suits, or dapper 1950's New Yorkers swilling glasses of bourbon, all the while bothering us with annoyingly catchy jingles for cheap products we don't really want.
But the reality is that most advertising agency creatives are slightly scruffy 35 year old 'children' wearing limited edition japanese designer t-shirts and riding BMX's (slight generalization) who spend most of their time desperately trying to come up with inventive ways of selling us cheap products we don't really want.
So its not surprising that given the opportunity those very same creatives will jump at the chance to put their imaginations to use for a less commercial purpose thereby justifying all those years spent getting drunk at art college, and this is where Mel Fong Brown of Rokkit and Suzie Quill of Saatchi & Saatchi come in.
As hardworking advertising folk themselves they have, for some time, been aware that their peers required a creative outlet that didnt involve stain removal or price comparisons and so started Higher Pitch, a 'cool hub of outstanding creative people who want to show themselves and others their talents over and beyond their day job'.
So, if you want to find out what makes the brains behind Cilit Bang and Whiskers tick you could do worse than popping along to their exhibition of 'more than 60 artworks made by people who work within the global advertising industry' at the Village Underground venue on the 15th September.
ART SELLS from HIGHER/PITCH
Village Underground
54 Holywell Lane
Shoreditch
London
EC2A 3PQ
10am - 5pm
Thursday 15th Spetember